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The Canadian Electricity Association (CEA) is dedicated to contributing to the success of its members through the delivery of a strong advocacy program and value-added services. By providing a clear, focused and coherent voice in Ottawa and Washington, CEA ensures that the interests and needs of its members have a significant impact on policy and regulatory developments.

Based on extensive consultations with the leaders of CEA’s member companies, the Association’s strategic goals provide a comprehensive road map to addressing the industry’s most pressing issues. Six main priority areas present the framework for CEA’s objectives moving forward: Infrastructure, energy efficiency, technology, regulation, environment and security.

1. Infrastructure
The ability to build needed electricity infrastructure, to meet growing demand and replace aging assets is key to the economic prosperity of Canada.
  • CEA works to overcome the barriers to timely investment in infrastructure, including siting, rates of return, community acceptance, and public understanding of need.

2. Energy Efficiency
Customers expect their electricity supplier to provide options to assist them in using electricity more efficiently, to help manage customer costs and minimize environmental impacts.
  • CEA and its member companies adopt a leadership role in providing energy efficiency information and programs; CEA works with government and stakeholders in support of energy efficiency and seeks to achieve greater understanding among regulators of the business case for energy efficiency.

3. Technology
Maximizing the benefits of leading-edge technologies and deploying next-generation technology is essential to meeting industry and customer needs and to ensure an adequate and sustainable supply of electricity.
  • CEA advocates and catalyzes a strong market based framework (including tax and financial incentives and regulatory reform) that will advance investment in commercial (BATEA) technologies that better serve customer needs and meet expectations for sustainability.

4. Regulation
Regulatory burden and delay, including duplication of process, result in lost opportunities and increased costs, hindering the ability to build essential infrastructure, implement new technologies and deploy innovative approaches to meeting customer expectations.
  • CEA seeks more coordinated, effective and efficient regulatory regimes within and between governments, and more timely decisions to provide greater certainty for customers and shareholders.
5. Environment
A fragmented approach by governments to dealing with environmental issues, coupled with the lack of an integrated and coordinated Federal/Provincial environmental policy framework is a barrier to building needed infrastructure and deploying commercial (BATEA) technologies.
  • CEA seeks a holistic approach and greater regulatory coherence on environmental issues, in a manner that is results focused and preserves the widest range of options in a sustainable manner.
6. Security
Ensuring the long-term security, reliability and stability of the electricity system in Canada, considering its key role in powering other critical infrastructure sectors, is essential to the economy and quality of life.
  • CEA takes a risk-based all-hazards approach and provides members with coordination and programs to protect the Canadian electricity system from physical and cyber threats.



CEA Government Relations Contact
Devin McCarthy
VP, Public Affairs
613 688 2960