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2016 Judging Criteria

 

Nomination entries will be evaluated by a volunteer Judging Committee comprised of experts who are champions of EV adoption in Canada. The Judging Committee will use the criteria below to guide the evaluation of nomination entries. The decisions of the Judging Committee are discretionary and final.

 

CEA and Plug’n Drive may elect to present more than one award per category to reflect the diversity of outstanding submissions. CEA and Plug’n Drive reserve the right to declare an entry ineligible if, in the reasonable opinion of CEA and Plug’n Drive, the information provided is deficient, false, misleading or in non-compliance with the 2016 Nomination Guide.

 



PERFORMANCE PERIOD

The 2016 Judging Criteria is applicable for performance over the 2015 calendar year (January 1, 2015 – December 31, 2015).

 


 

PERFORMANCE ELEMENTS

 

2016 Tom Mitchell Vehicle Leadership Award

 

The Judging Committee will consider three elements in its evaluation of utility nominations.

 

Marketing/Promotion | Research | Employee and/or Customer Programs

 

As the types of programs offered by utilities will vary widely, performance description is not possible. In this first year, we will rely on the judgement of our distinguished panelists to evaluate the programs offered by utilities. These many include programs for their customers to install home charging stations, commercial stations, etc.

 


2016 EV Dealership Awards

 

The Judging Committee will consider four elements in its evaluation of nominations. Each element has a recommended weight that establishes the relative value that the 2016 Awards Program places on each element. The elements include a combination of objective and subjective measures, many of which are not reportable in a standardized way. Therefore, the quality and clarity of supporting information supplied with nomination entries will assist the Judging Committee with decision-making.

 

50%- Sales Volume
30%- Marketing
10%- Community Events and Education
10%- Onsite Promotion

 

1) EV Sales Volume

Volume of EV sales as a percentage of ALL vehicle sales for the dealership/utility for the performance period.

 

2) EV Marketing

Marketing dollars spent to promote EVs as a percentage of ALL marketing dollars spent by the dealership for the performance period;

 

in combination with

 

Quality of marketing effort relative to the dollars spent. This can include factors such as the number of impressions for EV ads purchased, evidence of social media penetration, ad creativity, or any number of other factors.

 

3) EV-Related Community Events and Education

Evidence of community outreach and education to expose communities to EVs, supported by measures of the reach or impact of such initiatives.

 

4) Onsite Promotion

Evidence of onsite efforts to promote EVs during the performance period such as:

  • Estimated number of days for which EV inventory was available;
  • Percentage of dealership sales staff trained to sell EVs;
  • Quality of employee training;
  • Visibility of promotional materials such as posters, pop-ups or other collateral materials;
  • Other elements as appropriate.