Strategic Plan 2021-2025

In 2019, Electricity Canada embarked on a process to develop a new strategic plan for the association. The work was completed in early 2020. The new strategic plan has been a driving force for the association since its adoption by Electricity Canada’s Board of Directors in June 2020.

As the electricity sector rapidly evolves, our association is working with new audiences to spread awareness, advocate, share best practices and promote thought leadership about emerging trends in the energy sector. Electricity Canada’s corporate values will continue to act as the guiding principles that unify our organization. They include our members, team, excellence, leadership and innovation.

Strategic Goals

Electricity Canada’s new strategic goals reflect the associations’ role to think, advocate, communicate and educate on behalf of our members.

Thought Leadership

Analyze emerging and strategic trends and their implications for members and their customers, while recommending appropriate actions to members.

  • Address emerging strategic issues and the implications for the industry
  • Develop the regulatory frameworks for the future


Provide national leadership and advocate for the industry and its customers on critical legislative, regulatory and other strategic policy and operational issues.

  • Promote member interests and advocate on their behalf with respect to priority issues
  • Extend Electricity Canada’s reach through partnership and growth

Information and Awareness

With a pan-Canadian voice, promote electricity as the solution to Canada’s decarbonization goals and position the industry and Electricity Canada as trusted enablers of this vision.

  • Promote and position electricity as the solution with key stakeholders, including members’ customers
  • Promote the electricity industry and all those involved in it, up to and beyond the meter, as the enables of electrification and decarbonization of Canada

Best Practices

Enable members to improve the effectiveness of their organizations through education, forums for knowledge transfer and best practices and related services.

  • Continually assess membership categories and benefits and grow membership and corporate partners
  • Interact with members on a continuing basis to ensure their needs and concerns are being answered by the association
  • Create exemplary programs and materials to support members