Issue 79 - July 2025
Every Line is Important – Celebrate National Lineworker Appreciation Day!
Every year on July 10th, Electricity Canada honours lineworkers across Canada who work tirelessly to keep electricity flowing into our homes, schools, hospitals, and businesses. These highly trained men and women install and maintain the electricity grid across the country, and repair essential infrastructure to keep the lights on. Current Affairs sat down with Fatima Khan, Graphic Designer at Electricity Canada for more details on the “Every line is important” social campaign.
Hi Fatima, thanks for joining us! Tell us a little but about National Lineworker Appreciation Day and why it’s important.
National Lineworker Appreciation Day is celebrated by Electricity Canada every year on July 10th. It recognizes the dedication and hard work of lineworkers across Canada who ensure that electricity continues to power our everyday life. These men and women often work in hazardous environments and in extreme weather conditions. Not only do they need to focus on restoring power, but also how to work safely and efficiently as a team. I believe it's important that we show our gratitude and respect for their central role in our electricity sector.
Why the tagline, “Every line is important” and how did you come up with it?
The tagline came about when I was brainstorming ideas to pitch for last year's social media campaign. I took an illustrative approach the previous year and wanted stick with that style. To change it up, I decided to include some animation rather than making a static post to make it more interactive and interesting.
One of my concepts was to create line art of lineworkers and as I looked through some ideas of different ways to illustrate these, I thought, why not create the illustration from one continuous line but then also animate it, so that our audience can see the visual from start to finish.
That’s where “Every line is important” came from. The message is, if any utility line is cut, it can mean people and important social services are without power and lineworkers do everything they can keep the lines together.
What type of content can people expect to see on our social media channels for the campaign this year, and how is Electricity Canada getting our members involved?
The type of content people can expect to see on our social media channels (LinkedIn, Facebook and Instagram) for this year's campaign is the same beautiful line art and animations we created last year. Two out of four of the illustrations that we posted were photos provided by our member companies. Because of the positive feedback that we received, this year we reached out to our members and asked them to submit photos of their utility workers that they would like to see illustrated –whether it's lineworkers on a utility pole, bucket, trucks, transmission tower or a photo of a crew. We want to represent as many of our members as we can through this campaign and show our audience the people behind the scenes that make up the electricity sector.
We heard rumours about a lineworker activity book! Tell us about that!
Yes! Alongside the illustrations and animations, we wanted another creative idea on how we could use them. Julia, our Vice President of Communications, came up with the idea to present it as an activity book. Throughout the book, you'll have colouring pages, crossword puzzles, word searches, connect the dots…all relating to the theme of National Lineworker Appreciation Day. We’re going to print these booklets and send them to our members and provide them with the digital files that they can also share with colleagues, friends and family members. It's a creative project to connect with younger generations to get them inspired about the industry that powers their world.
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